THE IMPACT OF PANDEMIC ONTO THE FINANCIAL PERFORMANCE OF SMALL ENTERPRISES IN GENERAL SANTOS CITY

This research aimed to determine the impact of pandemic onto the financial performance of small enterprises in General Santos City. A descriptive study was applied by the researchers, wherein a questionnaire was prepared. The researchers used purposive sampling in getting the sample of the respondents. Correspondingly, 57 respondents were selected to answer the research instrument. Results reveal that the pandemic has a minor impact on the financial performance of small enterprises in General Santos City. This was supported by a weighted mean of 3.61. This implies that business. owners of small enterprises in General Santos City should enhance other indicators of financial performance other than return on sales, retum on investment, and net profit margin such as working capital, current falio, quick ratio among others.