HEY YOU! : Call-out Culture of Filipinos in Twitter

This research study aimed to determine to identify Call-out Culture present in Twitter and its impact to the social world. Also. this study explored how call-out culture works in the internet. The data used in the study are the Top 10 Most Followed Filipino in Twitter retrieved from Twitter's official data website socialbakers.com. This included 1. Jose Marie Viceral (©vicegandako), 2. Anne Curtis-Smith (©annecurtissmith), 3. Angel Locsin (©143reciangel), 4. Kathryn Bernardo (@bernardokath), 5. Daniel Padilla (©imdanielpachila), 6. Yeng Constantino (©YengPLUGGEDin), 7. Bianca Gonzalez (iamsuperbianca), 8. Relationships (©ohteenquotes)„ 9. MYX Philippines (©MYXphilippines), 10. Vhong Navarro (©VhongX44). These call-outs, were analysed using Xie and Yus' analysis model. Results revealed that the call-outs are constrained by the user's familiarity of topics; jargons, expected bac:km-mind nd the user's personal traits. It also revealed that the different linguistic features used in each call-out are text deformations and emoticonsiemojis, which makes the call-out more realistic or has more feeling. Through these, each call-out could either be determined as a positive post or a negative one. It all depends on how one reacts to it, as it is in the social world every little has its own controversy.